Report Milan agree record 50m-a-year Adidas kit deal

AC Milan have reportedly agreed to a record €50 million-per-year kit manufacturing deal with Adidas, according to La Gazzetta dello Sport. The ten-year contract will run from 2028 to 2038, earning the Serie A club a total of €500 million. Milan will officially switch kit suppliers for the 2028-29 season, replacing their current sponsor Puma.

The agreement represents Serie A's most lucrative kit sponsorship deal, surpassing Juventus's €408 million ten-year agreement with Adidas and Inter's €30 million-per-year partnership with Nike. Milan's existing deal with Puma started at €14 million per season before increasing to €30 million in 2022. This new contract marks a reunion with Adidas, which previously supplied Milan during the early 1990s and 2000s.