Michael Jordan takes his Tequila business to the next level with $150 añejo reserva

The former Chicago Bulls superstar is among the wealthiest athletes in history…

By ANGEL NAKAMURA · MARCA

Published: Saturday, 7 November 2026 at 2:07 AM

Key Things to Know

Michael Jordan's Cincoro Tequila launched a limited-edition Añejo Reserva retailing for $149.99 per bottle.
The spirit is aged for 28 months in Tennessee whiskey barrels before blending with Cincoro's Extra Añejo.
Cincoro was founded in 2019 by Jordan and fellow NBA team owners Jeanie Buss, Wes Edens, and Wyc Grousbeck.

The Story in 60 Seconds

NBA legend Michael Jordan has expanded his luxury spirits brand, Cincoro Tequila, with the release of a limited-edition Añejo Reserva priced at $149.99 per bottle. Co-founded by the former Chicago Bulls superstar, the brand launched the 750-milliliter offering for the holiday market across select retailers, online platforms, and upscale venues.

The new expression is produced from Blue Weber agave in Jalisco, Mexico, aged for 28 months in Tennessee whiskey barrels, and blended with Cincoro's Extra Añejo. Cincoro was established in 2019 by Jordan alongside NBA franchise owners Jeanie Buss, Wes Edens, Wyc Grousbeck, and CEO Emilia Fazzalari.

Read the full article on MARCA

Michael Jordan takes his Tequila business to the next level with $150 añejo reserva

More Chicago Bulls News

Never Miss a Sports Update