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“Right Thing to Do”: Caddix Cleats CEO Speaks Out on Paying Caleb Williams’ Fine for Violating NFL’s Uniform Policy

Chicago Bears quarterback Caleb Williams returned from a three-week absence caused by a hamstring injury for their Week 6 clash against the Atlanta Falcons. Although he led the team to a 31-23 victory, he earned the ire of the NFL…

By Arundhoti Palit · Essentially Sports

Published: Saturday, 31 October 2026 at 10:40 AM

Key Things to Know

Caddix CEO Jack Rasmussen offered to cover Caleb Williams' NFL uniform fines, calling it the "right thing to do."
Chicago Bears quarterback Caleb Williams was fined a total of $35,823 across two weeks for unauthorized cleat logos.
Williams chose Caddix cleats to reduce injury risk after recovering from a three-week hamstring injury.

The Story in 60 Seconds

Caddix CEO Jack Rasmussen explained that paying Caleb Williams' NFL uniform violation fines was simply the "right thing to do" to stand behind his brand's product. Chicago Bears quarterback Caleb Williams accrued $35,823 in league fines across Week 6 and Week 7 for leaving the unauthorized Caddix logo uncovered on his cleats.

The NFL strictly limits on-field footwear logos to approved partners Nike, Under Armour, and Adidas. Williams, who lacks an endorsement deal with Caddix, chose the specialized cleats to protect against lower-extremity injuries following a hamstring issue, prompting Rasmussen and Bengals quarterback Joe Flacco to offer fine coverage.

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