The Dallas Cowboys know they have a George Pickens problem, and it’s on the head coach to fix it

The writer argues that the Dallas Cowboys have failed to properly utilize wide receiver George Pickens over the first six weeks of the 2026 NFL season. Despite offseason promises from the coaching staff to move Pickens around the formation and create manufactured touches, Dallas has isolated him more frequently, leaving him on straightforward one-on-one routes without using pre-snap motion.

Head coach Brian Schottenheimer acknowledged that the offense must do a better job designing plays to move Pickens around. However, the writer contends that the coaching staff has become overly predictable, relying on static offensive formations and abandoning the running game during their recent loss to the Green Bay Packers ahead of a matchup with the Philadelphia Eagles.