How much will Milan and Inter earn from the new stadium’s naming rights?

Inter and Milan are expected to earn about €16.2m each from naming rights for their…

Football italia

Published: Friday, 30 October 2026 at 10:57 AM

Key Things to Know

AC Milan and Inter are set to earn approximately €16.25m each annually from new stadium naming rights.
The 20-year deal with Italian insurer Generali is reportedly worth €650m in total.
The new 'Generali Stadium' is scheduled to open for the 2031-32 season ahead of the 2032 Euros.

The Story in 60 Seconds

AC Milan and Inter are projected to earn around €16.25m each per season from the naming rights to their planned new stadium. The venue, which will be built near the current Stadio Meazza, will be named 'Generali Stadium' under a reported 20-year agreement with the Italian insurer worth €650m.

Construction is scheduled to begin in 2028 and finish in time for the 2031-32 season ahead of the 2032 Euros. The agreement sets a new benchmark in Italy, exceeding Juventus's €10m annual deal with Allianz and ranking among Europe's most lucrative deals behind Bayer Leverkusen and Barcelona.

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How much will Milan and Inter earn from the new stadium’s naming rights?

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