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Juventus finances hinge on a top-four finish, Carnevali says

Juventus CEO Giovanni Carnevali says Champions League qualification is vital to the club’s finances after years of losses and a difficult campaign.

Published: Friday, 2 October 2026 at 8:00 PM
Juventus finances hinge on a top-four finish, Carnevali says
Key Things to Know
  • Juventus CEO Giovanni Carnevali warned that Champions League qualification is vital to stabilizing the club's finances.
  • Juventus has reported nine consecutive years of losses, including a deficit of approximately €199 million in 2023-24.
  • The club entered the Europa League after finishing sixth in Serie A last season.
The Story in 60 Seconds

Juventus CEO Giovanni Carnevali has stated that securing Champions League qualification is vital for the club's finances, warning that missing out would cause a severe economic setback. Speaking at the Festival dello Sport, Carnevali emphasized that Juventus is currently recording losses without Champions League revenue following a sixth-place Serie A finish last season that relegated the club to the Europa League.

Carnevali highlighted the club's nine consecutive years of financial losses, which included an approximate €199 million deficit in the 2023-24 accounts. He stressed the importance of complying with UEFA regulations while shifting toward developing young talent via the Next Gen squad, noting that the signing of Kerim Alajbegovic represents an investment in high-value potential.

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