Several Spanish outlets reported the German will join Real Madrid after the failed European Super League project.
Real Madrid are set to appoint former European Super League chief Bernd Reichart as their new Head of Business, according to reports from Spanish outlets AS and Marca. Reichart, who previously served as CEO of A22 Sports Management, will oversee stadium management, sponsorship deals, and merchandising at the Spanish club, reporting directly to Real Madrid CEO José Angel Sanchez.
The hiring follows the resolution of a lengthy legal dispute between Real Madrid and UEFA in February, signaling the definitive end of the Super League initiative. Reichart previously worked as CEO of RTL Germany and has lived in Spain since 2003.
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